Have you seen the onslaught of advertisements for those new “quickie” face lifts? You know, the ones where you see faces that are, shall we say… a bit tired looking? Then, after one quick “zippie-lift”…Voilà! They are rejuvenated and vibrant again. (Come on… don’t pretend you haven’t seen these ads at least once.)
Well, what about your business? Could it use a bit of re-invention? Nothing drastic – just a quick “pick-me-up” that can make a world of difference? It doesn't matter whether you are an industrial distributor, a mason supply business, or an equipment, container or trailer rental company. Put the complicated business advice aside for a moment. Here are 5 easy, quick, and affordable steps that you can take today to get immediate results:
(1) Lighten up. It could be a quick coat of paint on your walls. Perhaps it’s new inexpensive lighting to brighten up your front counter or illuminate dark corners in your store or office. It might just be that you need to lighten up the mood and environment. If you have snarky, unhappy employees, don’t kid yourself into thinking your customers don’t pick up on that. Try to give your employees the support they need in terms of training, kudos, or appropriate compensation in order to be happy, friendly and productive. Let them know that you want your company to bump Disney as “the happiest place on earth”. If that doesn’t work, it’s time to lighten your staff. Lose the dead weight and bring on motivated employees with whom your customers enjoy interacting. You might be amazed at the reactions of both your customers and your loyal employees.