More than any other industry, rental companies rely heavily on technology to help them manage their businesses. The rental business is just not as straightforward as a retail or distribution operation. After all, your customers aren't just buying product; they are walking out the door with your assets - your inventory! You need to be sure that what went out is what comes back, not only in quantity but also in the same condition.
When a company starts to review rental software, they often create a document of requirements or a list of Pros vs. Cons. But there's one point that we never see listed and it is one of the most significant factors: Time. Time that is being wasted on tedious tasks or unnecessary duplication of efforts. Time that you or your staff will gain with the use of the right software.
In a recent article entitled "Put Technology To Work For You" which appeared in the latest issue of Rental Product News and also on http://www.forconstructionpros.com, the writer, Dick Detmer, give an excellent, balanced viewpoint: "As with any investment in technology, don’t take the plunge without adequate research. Then again, don’t put off making the decision so long that you miss the extra profit that enhanced technology can produce. As you try to explain to your employees, it’s not totally about how much money your company takes in, it’s what is left after all of the expenses. So, take advantage of what technology has to offer and keep more of what you and your employees have worked so hard to bring in". Certainly well said. So how would you go about evaluating the time that you'll gain if you changed your current method of operations?